Industry Trends | Read Time: 4 minutes

A Visual Guide to Millennial and Gen Z Buying Preferences

April 18, 2019

Ivans logo. By: Ivans Communications

As previous generations retire and move to a life stage in which they consume fewer products and services, younger millennial and Gen Z adults between the ages of 18 and 38 are becoming more relevant to the insurance industry in terms of size and spending power. The Millennial and Gen Z Survey Report was developed to provide insight into the insurance buying behaviors and preferences of these two generations.

View this infographic to discover key findings from the report about millennial and Gen Z buying preferences.

Ivans logo.

Ivans Communications

Ivans is where insurance carriers, agents, and MGAs come together to grow their businesses. Every day, our 34,000 agents and 450 carrier partners plug into technology that empowers them to better determine appetite and eligibility, swiftly produce quotes, get accurate claims and commission updates, automatically communicate policy data, and connect to one another to drive new business. With easier ways to get the day's work done, insurance professionals can open the door to more revenue without letting complexity in behind it.