Industry Trends | Read Time: 4 minutes

A Visual Guide to Millennial and Gen Z Buying Preferences

April 18, 2019

By: IVANS Communications

As previous generations retire and move to a life stage in which they consume fewer products and services, younger millennial and Gen Z adults between the ages of 18 and 38 are becoming more relevant to the insurance industry in terms of size and spending power. The Millennial and Gen Z Survey Report was developed to provide insight into the insurance buying behaviors and preferences of these two generations.

View this infographic to discover key findings from the report about millennial and Gen Z buying preferences.


IVANS Communications

IVANS is the insurance industryss exchange connecting insurers, MGAs, agencies and the insured. IVANS cloud-based software automates the distribution and servicing of insurance products. For more than 30 years, IVANS innovation and expertise has connected 32,000 independent insurance agencies and 400 insurer and MGA partners to enable millions of people to safeguard and protect what matters most in people's lives.