Joel Jackson, Vice President – Marketing at Pekin Insurance, is responsible for a wide variety of items ranging from advertising to agency onboarding to leading the company's strategic planning initiative.
During the digital transformation of the insurance industry, new technologies have given way to new business models and market competitors. As a result, many insurers are changing the way they do business, with greater focus on niche business rather than being generalists.
2017, Access to Markets, Agent-Insurer Connectivity, Agents
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