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The Connected Business of Insurance

A Visual Guide to Millennial and Gen Z Buying Preferences

April 18, 2019

by IVANS Communications
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As previous generations retire and move to a life stage in which they consume fewer products and services, younger millennial and Gen Z adults between the ages of 18 and 38 are becoming more relevant to the insurance industry in terms of size and spending power. The Millennial and Gen Z Survey Report was developed to provide insight into the insurance buying behaviors and preferences of these two generations.

View this infographic to discover key findings from the report about millennial and Gen Z buying preferences.

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